In 2016, to the motto “CHILDHOOD: ONCE IN A LIFETIME” it was added the slogan “Being together make us grow”.

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The campaign messages and slogans should be appealing, catchy and advise a certain conduct, in a simple and clear way, in order to foster the chances of being followed, for a positive parenting.

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We have chosen the slogan “Being together make us grow” since an active presence of the parents next to their children have a good impact on their lives. Affection, attention, kindness, physical and emotional presence stimulate the children’s evolution and development.

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With this motto, we intended to raise awareness about the importance of infancy, both for children and their parents, a positive mutual and close interaction, growing up together, living together a childhood that is unique and non-repeatable.